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Case study · Miami and Atlanta

Bond & Fifth.

A permanent jewelry store with pop-ups in Miami and Atlanta. This is everything we built for it, and what keeps it running day to day.

Ours: the website, its design, the owner’s admin, the Instagram link-up and the text assistant. The store’s own: the jewelry, its photos and its Instagram posts.

bondandfifth.com, live

The look

Black and cream, tall serif type, and the store’s own photos made sharp enough for a big screen. The wordmark is redrawn from the store’s logo card. Then the pages people search for: each kind of jewelry, events and parties, each area they serve, and a journal of plain-English guides.

Bond & Fifth’s home page on a desktop: BOND & FIFTH in tall serif type over gold bracelets stacked on a wrist, with Book your pop-up and Host a private event.
The home page
The same home page on a phone.
On a phone
The Journal on a phone: Guides, stories and little luxuries, then a guide comparing gold-filled, solid gold and gold-plated permanent jewelry.
The journal

She posts. The site fills itself.

The owner posts on Instagram the way she always has. Every day the website reads her new posts. Photos and videos go into the gallery.

When a post is about an event, the date, the time and the place are picked out of it, and the event goes on the Events page with a link to the post and an Add to calendar button. Nobody copies anything over.

The Events and Pop-Ups page on a phone: an event card for October 23 with the poster from Instagram, the time, the place, See the post and Add to calendar.
An Instagram post, now an event
The Gallery page on a phone: Straight from @bondandfifth, and a row of videos from the store’s Instagram.
The gallery, straight from Instagram

Her admin

The owner signs in to her own admin page. Booking requests and messages in one list, and her replies go out from her business email. The shop, newsletter sign-ups, and a traffic page that says in plain words what to do next.

Her real admin holds her customers’ details, so it isn’t shown here. A copy with sample data is.

Watch the admin run itself

Try it: an earlier copy, sample data

She texts it.

The owner runs the business from her phone by texting an assistant, the way she’d text a person.

  • Email. Each new email to the business comes to her as a text. She answers by text, and the reply goes out from her business address.
  • Her website. She texts a change, gets a picture of it, and replies YES to put it live. Nothing on the site changes before that YES, and any change can be undone.
  • Her day. Calendar, reminders, a heads-up before each meeting and a short list every morning.
  • After an event. It asks how it went, and her photos and a few words go on the site.

ExampleWritten to show how it works. Not the owner’s real messages.

  1. New email to the business: “Do you do bridal parties?” Reply here and I’ll send it from your business email.
  2. Yes! We come to you. Send me the date and how many of you.
  3. Sent.
  4. Change Saturday’s pop-up to 2 to 7
  5. Here’s how it will look on your Events page. Reply YES to put it live.
  6. YES
  7. It’s live.
  8. In 15 minutes you have a meeting: venue walk-through at the studio.

Built

Pages
home, each kind of jewelry, events and private parties, booking, each area they serve, a journal of guides, a gallery, a shop
Instagram
new posts fill the gallery every day; posts about an event go on the Events page by themselves
Admin
bookings, messages and replies, the shop, newsletter sign-ups, and traffic in plain words
Assistant
email, website changes, calendar and reminders, event recaps, all by text
Email
her own business email, set up so it doesn’t land in spam

Want thisfor yours?

Start with the website Then add the AI helpers you want Message us Email hello@luziq.ai