Which one costs less?

Ads cost the budget and the running, every month you run them. SEO costs the work, every month it is done, and what it builds stays. Which costs less over a year depends on your area and your trade.

How big should my ad budget be?

You set it and pay it straight to Meta or Google. Start with what you could spend every month without missing it, and change it once you see which searches bring calls.

Can I start with one and add the other?

Yes. Every package is month to month. Get Found is SEO on its own; Get Clients + Ads adds email outreach and your ads on top.

Do I need a new website for either one?

No. Both work with the website you have. A site that loads fast and says clearly what you do helps both.

Do you promise a number of calls?

No. What we promise is the work, done every month, and a report that shows it.

Guides · updated 12 November 2026

SEO or ads: which one is for you?

Ads put you in front of people searching today, and they stop when the budget stops. SEO takes three to six months to show, and what it builds keeps bringing people in. Many local businesses do best with both: ads for calls now, SEO for the calls they don’t pay for one by one.

Here is what each one is, what it costs, how fast it works, what you keep when you stop, who each one fits, and what happens when you run them together.

Ask about Get Clients + Ads See the packages

What each one is

Ads. You pay Google, or Facebook and Instagram, to show your business to people searching or scrolling in your area. You set a budget, and the ads run while it lasts.
SEO. Search engine optimization: the work that helps your own pages show in Google’s free results and on Google Maps. Pages that answer what your customers search, a Google Business Profile kept up to date, directory listings, and links from real sites.

What each one costs

Ads cost two things. The ad budget, which you set and pay straight to Meta or Google, and the work of running the ads. With us, the ads are run in Get Clients + Ads: $1,248 a month + $500 set-up, with SEO and email outreach in it too. Our price is for running the ads, not for the ads themselves.
SEO costs the work, every month. Get Found is SEO done for you every month: $399 a month + $250 set-up. On a website you already have, the SEO set-up alone is $250, then $50 a month.
Links go on top, if you want them sooner. Link packs, built through outreach, start at $1,399 a month on top of any package. How our link building works.

How fast each one works

Ads: days. Google says most ads are reviewed within one business day, and an ad that passes starts to run. Google Ads Help: About the ad review process
SEO: three to six months. Google needs time to find new pages and trust them. The first month is set-up; most of the change shows from month three.

What you keep when you stop

Ads stop when the budget stops. The day you turn them off, the calls they bring stop too.
SEO keeps working. The pages, the profile, the listings and the links stay up and keep being found after the monthly work ends.

Who each one fits

Ads fit you if you need calls this month, you can set aside an ad budget every month, or your site is new and Google does not know it yet.
SEO fits you if you can wait a few months, you want calls you don’t pay for one by one, and you plan to serve the same area for years.

When you run both

Ads bring calls now, while the SEO is still building.
Ads show which searches turn into customers. The ad report shows the searches that led to calls and messages.
SEO builds free traffic for those same searches. We write pages for the searches that turned into customers.
The ad bill can shrink later. As your own pages show for those searches, you can spend less on ads for them.

No number of calls is promised either way. Where a page shows is Google’s call; the work is ours, and every month’s report shows it.

Questions

Which one costs less?: Ads cost the budget and the running, every month you run them. SEO costs the work, every month it is done, and what it builds stays. Which costs less over a year depends on your area and your trade.
How big should my ad budget be?: You set it and pay it straight to Meta or Google. Start with what you could spend every month without missing it, and change it once you see which searches bring calls.
Can I start with one and add the other?: Yes. Every package is month to month. Get Found is SEO on its own; Get Clients + Ads adds email outreach and your ads on top.
Do I need a new website for either one?: No. Both work with the website you have. A site that loads fast and says clearly what you do helps both.
Do you promise a number of calls?: No. What we promise is the work, done every month, and a report that shows it.

Start

Want both? Get Clients + Ads is SEO, email outreach and your ads run for you: $1,248 a month + $500 set-up. Want SEO first? Get Found is SEO done for you every month: $399 a month + $250 set-up. Month to month, cancel any time.

Ask about Get Clients + Ads Ask about Get Found

Questions first? Message us or email hello@luziq.ai.