What should a group home website include?

1. Who you serve, in the first line. Ages, the kind of support you give, and your town. “A home for adults with developmental disabilities in your town, two beds open” is a line someone can act on.
2. The kind of home, in your state’s words. Use the name on your license once, then say it in plain words. Families search the everyday words, case managers the official ones, so a site with both is found by both. What each state calls them.
3. Real photos of the house. The bedrooms, kitchen, living room and the outside, corrected for light. Never pictures of somebody else’s house: if they visit, it should look like the photos.
4. Your requirements. Who you can take, the support you give and what you can’t take on. It saves a call that was never going to work, for both of you.
5. Your openings. Post when a bed opens and take it down when it’s filled, so the site is never out of date.
6. A phone that gets answered, and a tour form. A tour form works at night and on weekends, when you can’t pick up. The request should reach your phone or email the same minute.
7. The same name, phone and address everywhere. Your site, your flyer, Google and your voicemail should match, so nobody wonders if they found the right home.

Want to see how real sites do on the basics? Read our Georgia care provider website study.

• Pictures of the people who live with you. Show the house, not your residents.
• Stock photos of houses that aren’t yours.
• Words your license doesn’t cover. In Georgia, for example, DCH says a personal care home may not use the term “assisted living” in its name or marketing unless it is licensed as an assisted living community. DCH notice on the term “assisted living” (PDF) ↗
• A wall of text. Short lines, one idea each, readable on a phone.

Checked against each linked page on 2 November 2026. This is a plain summary, not legal advice: the rule itself, or the agency, has the final word.

The website, the flyer and the rest, for one price.